The landscape of U.S. life insurance is shifting: privately-owned life insurers have surged in number from just 16 in 2011 to 93 projected by 2025, with assets rising from $85 billion to an impressive $1.2 trillion. These companies are primarily focused on fixed annuities, and they’re operating with greater leverage and increased use of reinsurance—yet the overall risk and profitability remain in line with established industry norms. Policyholder protections are unchanged, which is reassuring for clients seeking security. Having spent decades helping individuals, families, and business owners navigate life insurance and annuities, I pay close attention to these trends to ensure the strategies I recommend continue to offer strong protection and lasting financial benefits.




